Reddit Dominates Top 3 Rankings Across All Niches After May Core Update
SparkToro released groundbreaking research showing that 68. 01% of US Google searches in early 2026 ended without any clicks - not just without clicks to your site, but without clicks to anywhere. Using Similarweb's clickstream data, Rand Fishkin found that only 23% of Google queries now result in clicks to the open web, with the remaining traffic going to Google's own properties or AI responses. When factoring in AI responses specifically, only 27.
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